Last year, eClinicalOS leaders traveled to South Africa to explore new territories for our clinical data solutions. The trip was a great success – even capturing the attention of industry publication Clinical Leader (read the story here.) This year, we're deepening our commitment to the region through an expanded partnership with SACRA (South African Clinical Research Association).
In 2015, our team attended a SACRA event where we discussed the challenges and opportunities of the coming wave of big data.
In 2016, all eyes are on cognitive technology.
On 22 July, we had the opportunity to participate in SACRA's Cape Town breakfast meeting, at which our Regional Sales Lead, Simon Hawken, presented via videoconference.
SACRA attendees, gathered for the July meeting
Simon's talk centered on how IBM Watson Health's cognitive technology can turn big data into knowledge and actionable insights that the human brain could never compute.
This slide from Simon's presentation outlines some of the global challenges in health care.
“Already, even at the micro level of clinical trial software technologies such as eClinicalOS, the ‘Watson effect’ is having an impact on what we are developing and what new capabilities we will be able to bring to market to support our clients,” said Mr. Hawken. “This will make a significant difference to all stakeholders in health care and life sciences – but the people who will benefit most will be patients.”
Louise Marais, SACRA Cape Town representative, was pleased with the event. "With South Africa being a third world country, Simon's talk was extremely informative to our audience," she said. "Development of new technology within clinical trials is vital to our industry as it has proven to be the way forward."
This September, the eClinical division will be supporting the 7th annual SACRA conference as a Platinum Sponsor. At the Bytes Conference Centre in Midrand on 8-9 September, you’ll find us at Booth #9.
Also at the September conference, IBM Watson Health's Vice President for Go To Market Transformation, Zaher El-Assi, will be speaking. Zaher's presentation will build on Simon's talk to explore how cognitive systems that understand, reason and learn can transform the practice of clinical research. He'll demonstrate how South African researchers can incorporate these and similar technologies into their clinical studies and dramatically enhance overall performance, efficiency and outcomes.
If you would like to arrange a meeting at the show, you can contact us here.